How to Write a Great Sample Direct Mail Letter

A well-written and carefully designed sales letter is one of the most effective ways to promote your products or services. It is also cheaper to create than many other forms of direct mail.

The best direct mail letters are creative and engaging, delivering your message in a way that appeals to your customers. They also encourage a call-to-action.

Despite reports that direct mail is dead, the truth is that this form of marketing still gets results. The right message, combined with a well-designed piece can have a high return on investment (ROI).

Handwritten mail is the most powerful kind of direct mail because it averages a 99% open rate. That’s higher than any other form of marketing and can help you build brand recognition and increase your profits.

Sending out a handwritten letter or postcard can be a great way to thank your customers for their recent purchases or for staying with you for a long time. It can also serve as a sign of appreciation for subscribing to your email list or newsletters.

Another great thing about handwritten mail is that it can be easily scaled to a large number of recipients, creating positive impressions and building long-lasting relationships. Besides sending out a handwritten letter, you can scale your outreach to include custom-printed envelopes, customized postage labels and pre-paid reply cards.

You can also use pURLs in your mailer to take your prospects directly to your social media pages or website. That way, you can make sure your mailers are reaching as many potential customers as possible.

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